Unlocking B2B Growth: How Merge's Innovative Product-Led Approach Simplifies Complex Integrations
PLUS: Former Oculus VR engineering lead building collaborative 3D design tool
Behind The Scenes
Imagine this: In the complex world of B2B operations, businesses constantly navigate a maze of intricate vendor software, each requiring its own custom integration. Enter Merge, the game-changing singular API, standing as the foundation for unifying APIs across HR, Payroll, Accounting, Ticketing, and more.
Merge isn't just another workflow automation platform. They've embarked on an ambitious journey to reshape the B2B SaaS landscape, empowering companies to design beautiful customer-facing integrations.
Why Merge is Embracing a Product-Led Growth Model?
Demonstrating Product Excellence: Merge offers free product demos so that potential customers can experience the power of the product firsthand. This helps to eliminate doubt and build confidence in the product.
Eliminating Doubt: When potential customers face a waitlist for a new product or company, doubt often creeps in. Questions like “Is this product worth the wait?” or “Does it even work?” may emerge. Merge acknowledges the skepticism surrounding new B2B products in the market. While many products don't always live up to the hype, they are determined to bridge the gap by offering free-tier subscription.
Enabling the "Aha" Moment: Merge wants users to experience that magical moment of creating complex business processes that just works.. By offering a quick and accessible way for people to interact with Merge, they aim to help users envision how seamlessly this solution can integrate into their own products.
Importance of Investing Early in Onboarding Design and UI
Strategic Hiring: Recognizing the significance of an intuitive product experience, Merge made a strategic decision early on to invest heavily in their onboarding design and user interface. This investment was reflected in one of their initial hires: a design leader. They understood that having an appealing and user-friendly interface was paramount to their success.
Simplified Onboarding: Merge's dedication to user-friendliness shines in their onboarding process. They provide clear, step-by-step instructions making it easy for users to understand how to utilize Merge and decipher the meaning of various components.
Pivotal Moment: A pivotal moment for Merge came when they revamped their onboarding process. During this period, they collaborated with numerous revenue leaders. In one particular interview, their onboarding truly stood out. A prominent VP of Revenue was able to navigate through the entire onboarding flow, including testing Merge, in 30 minutes without the need for coding. This success story is just one of many case studies that highlight the speed of integrating software into busy business processes.
Opportunities at Merge
…. and more. Check out more on their career page here
Geeks of the Week
Startup Name: Bezel
Geography: US
One-liner: Collaborative 3D design tool.
Founder(s) Background: Software Lead at Oculus VR, Senior Product Designer at Oculus VR, Senior Software Engineer at Magic Leap.
Startup Name: Unify
Geography: US
One-liner: AI-powered email for sales
Founder(s) Background: Senior PM at Ramp (acquisition-focused), Investor at Softbank, ML Research Engineer at Scale.
Founder(s) building in stealth
Did you missed our previous issue?
Former Elastic Senior PM building collaborative database platform
Former President/CPO at a $3bn startup building something new
Former Venmo product executive building "fintech for crypto" platform